Leading a Meeting
There are too many meeting facilitators that claim a meeting is all about the participants and not about them. I recently had a small group meeting with an expensive hired facilitator that told us it was all about us, the participants. He then went on for over four hours of stories about himself before any benefit to the audience was presented, and continued referencing himself during the following hours. I now know more about this person than I did about the U.S. Presidential candidates and none of the content was of any value to me. This leader did not know how to offer a benefit to the meeting’s participants, and ultimately wasted our time. Many influencers of sales, marketing and other industries sell when there are no buyers or prospective buyers. Knowing what to sell and to whom, or knowing when to sell can separate you from the sales people and the sales winners.
A few tips:
If it is “not about you”, make no references to yourself.
If it is a great service, how will it benefit me?
If it is a great product, what will it do to relieve my pains?
