Last year, most businesses experienced people not making decisions. Two of the reasons they did not make decisions:
1. Buyers did not have to buy and they could prolong the decision to not spend money
2. Buyers did not have clarity from the seller on what benefit they might get. In fact, most indecision is caused by having only 24% of the knowledge and information needed.
Good news:
2010 can be better or even great, but your messages will need to reflect absolute clarity. You have 10 seconds to pitch. The sooner you have me selling ME on buying your product or service and you stop talking, you win.
Consider these tips to help you win:
Turn your features into benefits
The benefits are why I should care
The reason to believe you are able to deliver that benefit closes the sale
If you are not unique, you’d better be cheap. If you are unique you better be able to tell me how and why in 10 seconds.
Years ago I wrote a short paper on de-motivation in the work place and steps to overcome it. I have referenced this many times in our posts and at events we speak at. We have people who write us on advice on how to deal with a de-motivator in the workplace, friends and clients. This post is geared to the bosses, leaders, managers and supervisors since the word has not gotten out.
Take this for example: You hear your employees laughing, joking, having fun.
You do the following:
A. Have a meeting to discuss lack of productivity
B. Yell at them to get them to quiet down
C. Have a talk with them to make them more serious
D. Join in and find out how to do this all the time, every day
A, B, and C, can be complete assumptions unless you know for sure productivity has been hampered. My office has their most productive days when we are having fun. D may not be the answer for everyone and maybe not even be for some but at least you should ask. If one person is disturbed by the enjoyment of others, they may need to have more privacy or move locations within the office.
Yesterday I took my kids to play work. Here is my observation: My daughter does not like idle time and loves learning on the job. She enjoys seeing the fruits of her labor, she wants to earn money, but the work matters to her most. She wants a high quality outcome and does not like the least bit of imperfection. My son wants to know the pay (reward) first and evaluate if it is worth his effort. If he deems it not worth the effort, he will go without the reward. He like to have fun first and if the work is fun and seems less like work, he is all for it.
Yesterday was a great reminder to make sure the companies and people I work with are paying attention to their employees and co-workers and to make sure they are putting them in situations where they will excel. Look at where these people feel the most energized, where they are the most engaged and what their currency is. For most, it is not about the money, it’s about the feeling they are helping others and contributing to the vision.
On Saturday, my buddy, Choco and I were driving back to San Antonio from an event we put on in Victoria for a client. As we buzzed along US 87 we spotted a guy walking with a cross. For the record, I have never stopped for a hitch hiker or a person doing something out of the ordinary on the highway. Saturday, though, was a different day. Choco and I looked at one another and decided that we should stop and have a chat with this guy to see why in the world he would choose to do such a thing. Here’s Steven Hope’s story on why he is carrying a cross.
After watching his video, you could come away with a million thoughts.
“This guy is crazy.”
“I wish I had the faith to do that.”
“Just another radical Christian”
“That’s amazing”
I simply thought “I wish I had as much passion, conviction AND action as Steven.” Most of us, simply bounce from one day to the next, guided by our social norms, bills, families and the like. Our lives turn out to be shaped much by the consequences of our circumstances, more than being shaped by a vision of what we want from our lives, our relationships and our careers.
After I turned the camera off, Steven, Choco and I discussed the amazing things that have happened to him along his 60+ city tour and how he was repeatedly delighted. Choco and I simply listened to the seemingly magical events that affected Steven. Now, I live an incredible life, surrounded by wonderful people, but I feel that I could easily take a lesson on clarity matched with action from Steven. Meeting Steven has inspired me to renew my search for even greater clarity and action. Steven’s words and actions were tied together. That’s why his message was so impactful. If nothing else, Steven’s story is a great example of how powerful it is to do what you say you’re going to do.
If you’re already acting on your passion and you know it, can you share your experience? How did you figure it out? How did you know that you were on the right track? What did it take for you to get started? Was there any confusion if you were on the correct path?
It’s funny how frequently we forget to apply the basics in our lives. We’re then reminded, smack our foreheads and think “DUH!” That’s probably why we were fascinated by “Are You Smarter Than a 5th Grader” and why The Golden Rule never goes out of style. Simple things brought back to our attention create new found fascination. Well, here’s one for you. Are you interested in going far in life, getting things that you want more easily than others and having people say “yes” more frequently than they say “no”? Try this: be likable. Be likable like a happy dog that greets you with a wagging tale.
Likability can be extremely persuasive when you’re trying to accomplish your goals. Are there people that can do with out it? Absolutely! It oftentimes requires greater positional authority, though. So, for example, if you’re trying to convince someone to donate to your cause, hire you for a job, return an item after the warranty period, you need to realize that you’re selling. Former Publicis CEO, Bob Bloom writes in his upcoming book “We seldom buy from someone we do not like.” So how well are you doing selling your services, ideas and requests?
There you have it, go be likable. Are you unsure if you’re doing a good job at being likable? Smile at people all week, see what kinds of responses you get. Are you interested in really becoming likable day in and day out? Go pick up a copy of the classic “How to Win Friends and Influence People” by Dale Carnegie. Once you get it, keep it forever and read it over and over again throughout the course of your life. If you’d like it as a PDF so you can print it or read it on your Kindle, you can pick up a copy gratis (PDF Link).
Last evening I was reading some of Ed Wallace’s Business Relationships That Last where he spoke of Max the Cab Driver. Max would pick Ed up in a British taxi in immaculate shape with bottled water and an ear ready to listen to Ed’s life stories. He would remember the little details such as Ed’s newborn, so he would gently tap on the screen door to not wake the baby. After Ed’s first ride with Max, he hoped to book him for the next week. Unfortunately, Max was booked typically booked two to four weeks out. Max explained that the extra little efforts he made were the same ones that people do for their friends. This was how he turned “fares into friends.” What do you do to enhance your personal brand or your company’s offering that is a small extra to make your customers feel as if they are getting a friend’s bonus? How has it paid off for you? Share in the comments!
WARNING: Don’t let your kids read this until they’re no longer living in your house.
Rules are helpful. They put order in our lives. They reduce risk and minimize variance. “I’m sorry, I can’t give you a free room, the rules don’t allow it.” In fact, I will enact rules to suit me and you likely do the same. At trade shows and conferences, I hate carrying the terrible and bulky marketing materials that the drones distribute. To ensure that I don’t have to bother, I carry an impossibly small bag that fits a few choice items and say “I’m sorry, I’m unable to carry anything larger than what can fit in this bag.” “Oh, of course, sir. Absolutely.” Rules can be established willy-nilly. Our society has built us to believe that if a rule exists, there must have been a far smarter person who developed the rule for a greater good. Although this may be true at times, I suggest that some many of these rules are ruining your life… well, at least your day, and that many of the people that developed many of the stupid rules ranged between myopic and mouth breathing fools.
Today is the day you can break free from these chains. Do you want three breakfast coupons during your stay, but your room doesn’t include them? Ask for them. And be specific about the exact number you want! Do you need to get an exception to a minimum seating rule because your group has no budget and can’t pay out of pocket? Ask specifically for an exception. I constantly hear, “but the rules RIGHT THERE say you CAN’T do that!” I don’t care. At the end of the day, I’m going to ask for what I want and need, then let the person receiving my request make a judgment call on whether my personalized request will be granted. But what happens if they say “no?” *GASP* You now have two choices. Option #1 – Say “thank you” and carry on. Option #2 – When a “no” is unacceptable, do what the kids do…ask dad. Or in this case, just ask someone else who has the authority to give you the answer you want and need.
It’s a new year, go ask for an exception this week and remember that it doesn’t always work. As I like to say: You win some, you win some later.
Last week, we talked about corporate culture’s existence and it’s potential effects on the people who come into contact with it. There are certainly issues that each organization faces from this culture and the decisions made along the way. An old adage says that the new ascending sap crowds off the dead leaves on the tree. It would be next to impossible to knock all the leaves off with a stick, but the sap can clear them all.
Similarly, you’ll find that with your organization, “dead leaves” have accumulated on the branches. To properly push the new sap through your organization, you’ll have to make the tough decisions. For some, this could mean revamping the vision or purpose of the company, adjusting responsibilities of key players, or possibly, sell the mills a la Kimberly-Clark. What have you done to move the old leaves off the branches? What is keeping you from doing so?
Recently, my wife and I traveled to Europe. One of our favorite places that we visited was Prague in the Czech Republic. The city was magnificent and we’re dying to return. I did notice a few differences while there and after our return. The most interesting was how quiet the people were while walking in the streets. If you walk San Francisco, New York or San Antonio, you’ll overhear conversations between people at coffee shops, on their cell phones or with the other people walking along. Interestingly, in Prague, even on the busy Wenceslas Square, you primarily heard foot steps and doors opening and closing. Rarely did you overhear conversations. I later found out from my friend, John, that it was rude to ask Czech’s about their lives prior to 1989, before the fall of Communism. Interestingly, Communism also helped shift a city that was formerly the capital of the Holy Roman Empire with some of the most beautiful cathedrals we’d ever seen, to 61% of the population becoming Atheists.
Interestingly, I find that companies are similar. We’ll notice in some companies that people are more matter-of-fact with their way of presenting thoughts and ideas, while others are more diplomatic. In some, the people are chatty, while others, like Dave Ramsey’s company have a no tolerance policy against gossip (one warning, then you’re fired).
Whether you realize it or not, your office and your company has a culture. It may be affected by a leader that is no longer there, but people remember “the good ol’ days” or how they felt when the one person was there that made it miserable for the rest of the team. It’s important to keep this culture in mind especially during hiring. Nearly all new recruits will second guess their decision for coming to work at a new company within the first thirty days. Have you taken a step back to evaluate the culture that your company keeps? Is it one that’s kept with pride? Are there things that need to be changed to better fit the goals of the company?
Whether you choose to listen to music, read books and blogs or just hang out with friends, the story remains the same: it’s the journey and the experience that you should enjoy the most. Interestingly, the older I get, the more I see this and the more I’m also reaching for the next goal. It’s an interesting split trying to appreciate the day to day as we’re driven by the upcoming accomplishment. Not surprisingly, though, once we get there, we feel a sense of relief followed, at least by me, with a sense of concern. I begin to ask “what’s next?” I’m already looking for the next opportunity to move the ball forward, which can become frustrating, scary and exciting all at the same time. Unfortunately, at these moments, when I’m trying to figure out which vine I want to swing to next, I end up missing out on the day to day.
So, I turn to you, my friendly reader. What do you do to ensure that you don’t miss the fun moments along the way when you’re too busy moving to the next adventure to pay attention to the here and now? Do you have a support system that disconnects you from time to time from your future endeavors to help you celebrate the day? Do you mentally make the leap? Share with us in the comments!
