Using the Boring Parts to Sell
Have you ever typed in a website and gotten a 404 error telling you that the “page no longer exists or has been moved?” These things are going to happen to you and to others. You have an excellent opportunity to make even the most mundane experience pleasant. How about sprucing it up with something more memorable? Check out our 404 error page; it uses a touch of humor (we like to have fun) and it points people in the right direction, too! What other changes can you make to the boring things in your business so that your customers will remark and want to show their friends?



