Recruitment is Marketing With a Bad Budget
For a few years now we have helped a Fortune 150 company, Tesoro Corporation, increase their ability to recruit Generation Y by over 400%. Today the Salesby5 team all went to a job fair at a local university to see what was new or better to attract talent. We found that our methods from 3 years ago are still 10 years ahead of what is being done. We have new tactics that have not yet been implemented by our customers. Companies not using a recruitment website - which can be a part of or separate from your corporate site - are falling behind. This recruitment website must be controlled by Recruitment not IT! Recruitment is marketing, and it is also sales. In the next 10 years, recruitment will be as important, if not more important, than marketing.
Here are a few more tips that these companies need to know about: RSS feeds for people interested in jobs, blogs regarding jobs, texting, twittering, and keeping it real and simple. No folders packed with your annual report. No big brochures with financial figures. No tradeshow booths that are full of words! The booth is a lure, not a book. The brochure is a hook, not a book. Make the photos in your booth and on your materials reflect the people at your company. Do they wear suits to work? Show that! Do they wear jeans and flip flops? Print that! Your new hire should not be confused by a culture disconnect between the fairs, interviews, and daily operations. Recruitment is selling! Does your Marketing or Corporate Communications department know what they are doing or are they picking pretty pictures for a pretty tradeshow booth?
photo by heraldpost
