The Salesby5 Blog

We believe that the future of the marketing piece will continue to evolve away from the company brochure. As the attention span of consumers gets smaller and smaller and the number of marketing messages increases, you need to create a marketing piece that gives concise, pertinent information about your company. We suggest a small two sided card with the following details.

The front of the small two sided card will not focus on the name of your company or your title, but rather what you do; what true benefit your customer receives from you. Then, it will feature how you are different from your competition, being sure that the difference is a true overt benefit. Then, the back of the card will feature a photo of your product or service, your tag line, your website, phone number, and social networking sites where your company can be found.

If you’re interested in distilling your marketing message, grab your best marketing piece, a permanent marker and start cutting. Keep the hard hitting information only. How much IMPORTANT content do you really have left?

How many companies really use technology to save money or make money or build teams? Salesby5 has a very high standard for hiring, mostly based on individual strengths and capabilities. We look for people who believe in our core values and can represent our brand extremely well. After interviewing here, I (Sarah) felt honored to be chosen. I believe that every member of our team feels proud to be a part of such a special group.

About two months ago, some things in my life changed, and I decided to move away from San Antonio. Rather than fearing for my job, I went straight to Erik and told him about my situation. We chose to put our state of the art technology to the test! With the use of our BlackBerry devices, Dell laptops equipped with shared calendars and contacts by Microsoft Outlook, google talk, a Sprint Air Card during the move, and Foonz conference call service, I have managed to stay an important part of the team. What we do and how well we do it have not changed. Among other responsibilities, Erik and Nan rely on me for all of their scheduling from nearly 1,000 miles away. Great technology is one thing that our team could not afford to sacrifice. This is the future of the work environment. Are you investing in great technology? And if so, are you using it to better your team?