Gatekeepers Can Unsell
Yesterday we talked about how smart phones are going to hurt the un-sellers! We get remarks all the time about the term un-selling. Today we had a unique project that required selling the decision makers in our office building to attend a grand opening of a tenant conference room/lounge. The rudeness we encountered and the negative faces were beyond belief. It was actually a positive experience for us to be exposed to this, as it reinforced a common problem. Gatekeepers think the guy that walks in selling copier supplies is the enemy! Get real! These are humans. They may annoy you, but they are still people. Keep in mind, if you have gate keepers, they may often be rude or extreme un-sellers! Those people walking in the door might be influential one day. Those sales people talk, and if they are good, they influence others to do or not do business with you!
photo by neonbubble
