Selling the Drama - Tell the Story
A story’s competition is a sales pitch. A sales pitch might catch someone’s attention, and if the timing is right, they can be successful. But a sales pitch does not attach itself to someone’s soul, or relate to someone’s troubles.
Great stories have heart. When you share your story or your company’s story, you can reach someone on a personal level. Every great, true story has ups and downs, trials, and victories. When you let someone in on the human element of your company, you can reach them on a deeper level and you’ll be remembered. People like to relate to stories; in a song, a movie, or a book. Why not tell yours, too? Let a potential customer, a blog reader, or a journalist hear your story!
Try telling your story instead of a sales pitch and let us know the results!
Man cannot live without story any more than he can live without bread.
- Dr. Warren Bennis
photo by marklarson
