The Salesby5 Blog

Do you know what your customers need, or only what they want?  We make sure we sell what is needed, provide what is wanted and focus on the future. I was in a meeting where I gave a creative company a concept that was future focused for a client.  Their number one question was “are your customers asking for this?”  It’s more valuable to focus on what your customers will need tomorrow and one year from now and not what was popular two years ago. You should be learning at a pace that you never imagined or you will fall behind.  We interview college graduates that are behind.  We interview MBA students that are behind!  How well do you think the people are doing that have been out of college for 20 years?  If you want the best of the best education, and not the simple seminar that teaches cool tricks from 1997, send us an e-mail to increasedsales AT salesby5 DOT com and we will get you connected with the to the top minds in North America!

photo by Vermin Inc

 When I sold the least, I didn’t think big. A common phrase around our office is “think bigger!”

If you could have an event that gets real estate brokers to see a development and you serve food, beer and wine, that is salt and pepper. How about a broker event, on undeveloped land, that has large back hoes that brokers can use to tear down a house? What if you added prizes, like an LCD TV and a Nintendo Wii? Then, you top it off by serving premium alcohol, beef tenderloin and complete it with an incredible band? This event happened and pictures are coming. Did it sell space in the new 500,000 square foot development?  We’ll see soon enough.

When you believe you are thinking big, go for more!

Photo by inalaf

We have yet to meet a company that doesn’t need more sales.  More sales can mean more services sold, more people attending your church, more cell phones pushed out the door.  Here’s the million dollar question:  Does everyone in your organization realize that they are in sales?  That’s right – everyone!  We worked with an insurance company that wanted to increase sales to new customers, which you know is the best and most profitable way of growing the company other than loyalty (loyalty is salt and pepper).  After a bit of probing and some pushback from Accounting and IT, we found that this 60 person company touches an average of 3,000 people per day.  With this many touches to clients and vendors, each person in the company has the opportunity to create remarkable experiences.  Think of a pleasant response to a less than friendly email, the creation of a client concierge department or maybe something as easy as a Thanksgiving card – a nontraditional touch.  How could your company grow and change if they looked at these touch points as opportunities to inspire customers and vendors?  How do you move people to become raving fanatics of yours?  Check out Keith Ferrazzi’s blog, he talks about it too!