The Salesby5 Blog

Core values serve the purpose of defining who we hire, fire, promote, de-mote, etc. They are behaviors and tell your employees, managers, and leaders how to behave.

When we are unsure about what next steps to take, looking to our core values leads us in the right path. A few of ours are:

• Always deal with fact. Never assume.

• Do what is best for the customer.

• If you do not know, ask.

• Follow your heart, but… if you are ever in doubt, shout it out.

• Deliver more than what is promised.

These values guide any of us in the right direction with clients and each other. They are the guide – a roadmap for action that lives every day in your organization. If your company has not identified your core values, let us know. We can help you identify them and bring them to life in your company.

So lately we’ve talked a lot about de-motivation. It can knock a sales person off their natural sales high and take a CEO from confident to wanting to leave and sell out from the company.  It comes from all angles.  It happens when your payment comes a month late, your commission check is in question and going to take a few more weeks, or your review has been postponed until next month.

There are hundreds of other situations, but the worst that SalesBy5 sees is to say one thing and do another. For example, we know of a few companies that have core values written BIG and BOLD on their office walls. The problem? They have a leader who does not follow, live, or enforce the values! This person lives by their own values or lack their of. They have much to do with communication and ethics and they affect the entire company. Core values are sets of behaviors that are in companies and organizations. They are behaviors that people respect/do not respect, love/loathe, and want to work for/run from.

People get hired by and quit companies people. How are you doing? How are your bosses doing? Actually, we know the answer for most of you.  Congratulations to the people who have a boss, teacher or supervisor who recognizes and appreciates your strengths and who compensates for your weaknesses!

Employers have tried to control what you cannot talk about for years, but what about giving you something to talk about?

People, bosses, employees and friends are going to talk! What if you could give them something to talk about versus let them assume or find something that could be negative. Here’s a great opportunity for you to either control or be controlled by what gets talked about.  Jeff Taylor, the founder and CEO of Monster.com, considers this his #1 priority as it is what people think about and talk about each day. Branding, advertising, word of mouth all begin with a thought and work to convey them. How can you change moral and problems or give hope and inspire?

Have you caught an employee doing something outstanding today?  Don’t keep it a secret!  Tell everyone in the company and make it a habit to talk about these  stories.  Celebrate when someone goes above and beyond!  Tie these stories to a core value.  Doing this develops a culture where people look for the opportunity to do something great more frequently.  But the best part, you are internally branding “outstanding” or “what can we do for this customer to make them say wow?”

It’s simple but not easy! Every day at SalesBy5 we pay attention to everyone that we come in contact with. We office in a great building with hundreds of people. The amazing thing is that we feel we have had an impact on these people who are not our clients in the last few years. Our purpose as a company is to inspire others. We take that very seriously and we measure it.  We have a giant wall of fame with mentions of us inspiring others. How does that have anything to do with increasing sales for companies and organizations? Everything! See our next blog on why it matters and what not to do.