Look What I Found In My Pants
Several times a week I find this ticket in my pocket. The first time I saw it, I thought nothing of putting it back and holding onto it. It was an unconscious action due to what I read. I have no idea where this ticket came from, but I know that it is clear and concise in that I am supposed to KEEP THIS COUPON.
I watched a video this morning that was extremely forgettable on what marketing directors feel is important in marketing. The video rambled on about metrics and measurement but sales, profits, advocates and the final outcome were not mentioned. (Measurement and metrics are important components in the overall process)
What if your message is so clear and so simple that it causes unconscious action like my ticket? That’s the ticket!
