Selling to the Senses
If what you sell has a great scent, let your customers smell it.
If what you sell has a great feel, let them feel it.
If what you sell has a great taste, let them taste it.
If what you sell has a great sound, let us hear it.
If what you sell looks great, let me see it.
If what you sell is fun, let me play with it.
If what you sell is fast, let me see how fast.
If what you sell is safe, let me see how safe.
So if you have a service or a product, unwrap it and let your potential customers (fill in the blank) with it. If it is a service that cleans carpet better show me what it will do! If you have great food, let us sample while we are in line or while we wait so we know what to get when we come back! You want us to come back right?
Here’s a great example. The items below look like a pair of doors. In fact, these are the Magnepan MG 20.1 speakers that run $12,500. Many note these as some of the best speakers in the world, but you wouldn’t know it from looking at them. Your potential customers may be thinking the same about your products and services too.
