The Salesby5 Blog

Posts Tagged ‘Nan’

Monday, April 28th, 2008

Do People Remark About Your Title?

VP of Marketing, Account Executive, Customer Service Representative.  I wonder how many None of these people have received compliments on their titles.  Why do companies give their employees lame titles?  Maybe it’s laziness or just convenience.  What if you gave someone a title that ties to the benefit they provide the customer?  Don’t worry, it doesn’t have to encompass everything they do.  How about just the big stuff or cool stuff they do?  At our company, Kya is the Director of Remarkable Service, Erik is the Chief Energy Officer and I am the Chief Inspiration Officer.  People remark on how cool our titles are for two reasons; they are dramatically different and people receive those benefits when they meet us.  We didn’t come up with these titles for hype or fun, it was natural and real. What would be your ideal title?  Here’s a clue on how to figure it out.  When someone meets you for the first time and they email you to follow up, what words do they use to describe you - fun? energy? brilliant? ideas?  Pull from those words!