The Salesby5 Blog

Posts Tagged ‘raving fans’

Monday, February 1st, 2010

Develop a Rabid Fan Base

fans

How frequently do you find people talking about what they want, how important they are and what they’re looking to accomplish next? Most people are friendly enough to allow that chatter for a bit, but it gets boring quickly. Instead of framing your life around what you’re looking to accomplish, look to build a rabid fan base. A group of people that are fired up to help you in your endeavors. Do so by pointing the arrow away from you and focusing your energy in easing the struggles of others.

Understand that you can’t help everyone. Instead, look at those activities where you have been given special gifts, then apply those gifts in supporting others. Are you amazing at building websites or encouraging others to take action? Don’t hoard those gifts! Interestingly, everyone wins when you help. They win because you helped them in an area where they weren’t able to help themselves. You helped yourself by practicing your strengths. Speaking to people about what matters to them, on their level and helping them along the way allows you to build an army of fans. Do this your entire lifetime. Do this for those that you can’t imagine being able to help you in return! You’re building a better world around you that will ripple. Sooner or later you start seeing the effects.

“It’s not who knows you that counts, it’s who knows you and what they think of you.” – Ken Blanchard

photo by: aaronisnotcool

Saturday, January 5th, 2008

Everyone Sells

We have yet to meet a company that doesn’t need more sales.  More sales can mean more services sold, more people attending your church, more cell phones pushed out the door.  Here’s the million dollar question:  Does everyone in your organization realize that they are in sales?  That’s right – everyone!  We worked with an insurance company that wanted to increase sales to new customers, which you know is the best and most profitable way of growing the company other than loyalty (loyalty is salt and pepper).  After a bit of probing and some pushback from Accounting and IT, we found that this 60 person company touches an average of 3,000 people per day.  With this many touches to clients and vendors, each person in the company has the opportunity to create remarkable experiences.  Think of a pleasant response to a less than friendly email, the creation of a client concierge department or maybe something as easy as a Thanksgiving card – a nontraditional touch.  How could your company grow and change if they looked at these touch points as opportunities to inspire customers and vendors?  How do you move people to become raving fanatics of yours?  Check out Keith Ferrazzi’s blog, he talks about it too!

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