A Restaurant that Sells!
Last night, my wife and kids went to a good friend’s restaurant for the first time, Tiago’s. I had heard great things about the food. Here is what I did not expect, at the end of the meal, after very good food and excellent salsa we came to the end of the evening. The waiter brought my kids push pops right before the bill arrived. The kids (5 and 7) were ecstatic and both loudly said "this is the best restaurant ever!" They actually kept saying it and began to disturb others until we calmed them down. The push pops were devoured. We brought food home and had some of it for breakfast. Today, we almost went out for lunch and all my son and daughter could say is Tiago’s! I asked my daughter why and she gave me the following reasons exactly in order:
1. Great food
2. Great restrooms, she love the purple tile in the restroom. (she is 7 and very much a designer).
3. Great dessert (the push pops)
4. Cool coloring book that was part of the menu that came with crayons.
We had an experience, not a meal. My food was fine, the salsa (I love salsas) was incredible/remarkable. The kids, do not understand why we do not just move in and eat there. That is an experience that sells. That push pop probably cost about 30 to 50 cents. How much does advertising cost versus making a visitor’s first impression amazing?
The tip was big, the bill was not. What can you do to get people to talk about your service, your restrooms and your product?
Soon to come, my friend who owns Mercedes-Benz of Bourne and how he proves that your restrooms tell how you take care of and feel about your guests and customers.
